Tools of Your Trade - #08 Alaine Mackenzie


1. Name and profession
Alaine Mackenzie / Content Strategist

2. Where do you work?
Yellow Pencil

3. What inspired you to start?
I didn't really know content strategy existed when I started doing it. I started doing it and then found out there was a name for it.

4. What's inspiring these days?
The amazing people I work with, and clients trying to make the world a better place. That, and my apparently insatiable need to do things.

5. 10 words about what's in the photo.
I went to New York and got blisters and ideas.

6. What did you sketch in your Web Book this week?
I took this book along with me to the 99u conference in New York, because ideas are so much better written down than typed out.

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