This week, we welcomed a group of students from the University of Calgary, Alberta College of Art and Design (ACAD), and the Southern Alberta Institute of Technology (SAIT). During this AdRodeo Student Tour, we challenged the students to use the Gridbooks and design a digital campaign in less than 2 hours.
The results? Fascinating.
Student were split into two groups and given a budget, creative brief and target market breakdowns. They were challenged to come up with a creative campaign that used any digital medium at their disposal. The catch? Be on budget, on time and create a compelling pitch to consumers.
We had such a great time with the students that we decided to make this little montage of our day. Enjoy!